25 WhatsApp Business Templates Indian Businesses Can Copy Today

Writing good WhatsApp templates is the part where most Indian businesses get stuck. You know you should send order confirmations, follow up reminders, festival offers. You sit down to write them and either end up sounding like a generic SMS gateway from 2010 or write something so wordy that Meta rejects it.

This is a copy ready library of 25 WhatsApp templates that work for Indian businesses in 2026. All are written in the format Meta expects, all have been used by real Indian SMBs, and all are approval friendly. Pick the ones that fit your business, replace the variables, submit, and start sending.

Lead and inquiry templates

1. New lead acknowledgement (instant)

Hi {{1}}, thanks for reaching out to {{2}}. We have received your inquiry for {{3}}. Our team will share a detailed quote within 2 hours. May I confirm your city for delivery options?

Use: First touch within 5 minutes of a JustDial, IndiaMART, or website lead. Buys you time to prepare a real quote while keeping the buyer engaged.

2. Quote sent follow up

Hi {{1}}, sent you our quote for {{2}} earlier today. Wanted to check if you had a chance to review. Happy to answer any questions on pricing or timeline.

Use: Day 3 follow up after sending a quote. Soft, no pressure, opens the door for buyer to ask questions.

3. Cold lead reactivation

Hi {{1}}, hope you have been well. We launched our new {{2}} product last week, thought it might be relevant to what you were looking at earlier. Limited stock available. Want me to share details?

Use: Reach out to leads who went cold 30 to 60 days ago with a fresh product or offer reason.

4. Site visit confirmation (real estate, services)

Hi {{1}}, confirming your site visit at {{2}} on {{3}} at {{4}}. Our representative {{5}} will meet you there. Please reply YES to confirm.

Use: Day before the visit. Reduces no shows by 30 to 40 percent compared to no reminder.

5. Site visit reminder

Hi {{1}}, reminder for our site visit today at {{2}}. {{3}} will be there to receive you. Reply NO if you need to reschedule.

Use: 2 hours before the visit. Catches last minute cancellations before your team wastes a trip.

Order and transaction templates

6. Order confirmation

Hi {{1}}, your order {{2}} for {{3}} has been confirmed. Total: Rs {{4}}. Expected delivery by {{5}}. Track your order at {{6}}.

Use: Immediately after a successful payment. Sets clear delivery expectation and reduces support inquiries.

7. Payment received receipt

Hi {{1}}, received your payment of Rs {{2}} towards invoice {{3}}. Receipt attached. Thank you for your business.

Use: Auto fire on payment reconciliation. Indian customers love getting a clean confirmation.

8. Payment reminder (gentle)

Hi {{1}}, friendly reminder that invoice {{2}} for Rs {{3}} is due on {{4}}. You can pay via UPI to {{5}} or contact us if you have any questions.

Use: 3 days before due date. Polite tone keeps the relationship intact while flagging the deadline.

9. Payment reminder (overdue)

Hi {{1}}, invoice {{2}} for Rs {{3}} was due on {{4}}. Could you please confirm when payment will reach us? We are happy to support if you need a few extra days.

Use: 3 to 7 days after due date. Direct but respectful, offers flexibility.

10. Delivery dispatched

Hi {{1}}, your order {{2}} has been dispatched today via {{3}}. Tracking ID: {{4}}. Expected delivery by {{5}}.

Use: Auto fire on dispatch event from your inventory or order system.

11. Delivery out for delivery

Hi {{1}}, your order {{2}} is out for delivery today. Our delivery partner will reach you between {{3}} and {{4}}. Please keep your phone reachable.

Use: Morning of delivery. Sets a window so the customer is prepared.

12. Delivery completed

Hi {{1}}, your order {{2}} has been delivered. We hope you love it. If you have any issues, just reply to this message and we will sort it out.

Use: Auto fire on delivery confirmation. Opens the door for feedback before issues become complaints.

Service and support templates

13. Service appointment confirmation

Hi {{1}}, your appointment with {{2}} on {{3}} at {{4}} is confirmed. Please arrive 10 minutes early. Reply RESCHEDULE if needed.

Use: Clinics, salons, repair services, consultations. Send 24 hours before.

14. Service reminder (recurring)

Hi {{1}}, your {{2}} is due for service on {{3}}. Book your slot by replying with your preferred date and time.

Use: Cars, ACs, software renewals, annual maintenance contracts. Auto fire 7 days before due date.

15. Support ticket update

Hi {{1}}, update on your ticket {{2}}: {{3}}. Expected resolution by {{4}}. Reply STOP to stop these updates.

Use: Status changes on long running support tickets. Keeps customers informed without them having to ask.

16. Feedback request after service

Hi {{1}}, hope your experience with {{2}} on {{3}} was good. Would you mind rating us on Google? It really helps a small business like ours. Link: {{4}}

Use: 3 to 5 days after service completion. Honest and direct ask, much higher conversion than generic "rate us" messages.

Sales and offer templates

17. New product launch

Hi {{1}}, we just launched our new {{2}}. Special intro price for our existing customers: Rs {{3}} (regular price Rs {{4}}). Valid till {{5}}. Reply YES to know more.

Use: Existing customer base. Marketing template, costs more per send but converts well.

18. Festival offer (Diwali, Holi, Eid)

Hi {{1}}, wishing you a very Happy {{2}} from all of us at {{3}}. Celebrating with a special offer: {{4}} percent off on {{5}}, valid till {{6}}. Reply YES for the link.

Use: Major Indian festivals. Personal greeting first, offer second. Much warmer than pure promo messages.

19. Birthday wish with offer

Hi {{1}}, wishing you a wonderful birthday from all of us at {{2}}. Small gift from our side: {{3}} off your next order. Use code {{4}}, valid for 7 days.

Use: Auto fire on customer birthday if you have that data. Indian customers respond very well to remembered birthdays.

20. Anniversary or milestone

Hi {{1}}, today marks {{2}} year(s) since you first ordered with us. Thank you for sticking with us. Loyalty reward of {{3}} off attached. Use code: {{4}}

Use: 1, 2, 3 year customer anniversaries. Builds loyalty in B2C and recurring B2B.

Re-engagement templates

21. Cart abandonment (e-commerce)

Hi {{1}}, noticed you left {{2}} in your cart at {{3}}. Want to complete the order? Link: {{4}}. Stock is limited.

Use: 2 to 4 hours after cart abandon. Recovers 15 to 25 percent of abandoned carts for Indian D2C brands.

22. Win back inactive customer

Hi {{1}}, it has been a while since we saw you at {{2}}. We have launched some new products since. Welcome back with {{3}} off your next order, code: {{4}}

Use: Customers inactive for 60+ days. Friendly tone, low pressure.

23. Upsell to existing customer

Hi {{1}}, you have been using {{2}} for a while now. Our {{3}} customers usually upgrade to {{4}} once they cross {{5}} usage. Quick chat to see if it makes sense for you?

Use: B2B SaaS or service businesses. Personal, contextual, not pushy.

Operational templates

24. KYC document request

Hi {{1}}, to complete your {{2}} application, please share these documents: {{3}}. You can reply with photos directly to this chat. Takes 2 minutes.

Use: Loans, insurance, KYC heavy processes. Reduces dropouts in document collection.

25. Holiday or office closure notice

Hi {{1}}, our office will be closed from {{2}} to {{3}} for {{4}}. We will respond to messages from {{5}} onwards. For urgent issues, contact {{6}}.

Use: Festivals, long weekends, planned downtime. Sets expectations and avoids angry messages.

Tips for getting templates approved fast

• Be specific. Mention what the customer ordered, when, the amount. Generic templates get rejected.
• Keep variables to 2 to 4. 10 variables looks suspicious to Meta reviewers.
• Avoid all caps. Use sentence case.
• One or two emojis maximum. Too many emojis read as spam.
• No misleading claims. "Best in market" gets approved. "Lose 10kg in 7 days" does not.
• Pick the right category. Order confirmations go under Utility, not Marketing. The price per send is much lower for Utility.
• Test in Hindi too if your audience is regional. Submit a Hindi version of important templates separately. Meta approves them independently.

Implementation through a CRM

Submitting and managing 25 templates one by one through a BSP dashboard becomes painful. A CRM with WhatsApp built in lets you store all templates, submit them in bulk to Meta, and fire them automatically based on triggers like "order placed," "payment received," "appointment booked." IndiaCRM includes WhatsApp Business API integration in the free plan. You can copy the templates above directly into the system, submit for approval, and start using them within a day.

Frequently asked questions